REI.com Mobile

Managed by a third party, our site’s performance wasn’t meeting expectations. We brought the mobile site in-house, quickly launching a new and improved user experience. Traffic, customer satisfaction, and conversion greatly improved.

  • Role Senior Interaction Designer
  • For REI
  • Date 2014
  • Type Mobile eCommerce

I authored a style “quick guide” as an elemental reference for the design and development teams.