Senior Interaction Designer
eCommerce / Web
A key part of a larger site platform upgrade was the development of a new shopping bag and checkout flow for our site. We needed to modernize the experience to be friendlier for the mobile users that make up over 50% of site traffic.
In addition to being responsible for all hands-on design work, I also facilitating a series of in-person usability tests, authoring findings that informed key design adjustments and potential future enhancements.
Expanding upon core functionality, I made user flow adjustments as needed to accommodate both business and user needs.
From the shopping bag through order confirmation, responsive layouts were designed across three key breakpoints to ensure a frictionless experience across mobile, tablet, and desktop devices.
Iterating on various approaches, I collaborated with stakeholders, engineers, product managers, and brand team.
Expanding upon and complementing our existing design system, the designs were documented and shared with developers using a combination of Zeplin and newly-authored additions to the Brooks Digital Style Guide.