Michael Grace

  • User Experience Professional
  • Seattle, WA

I aim to get both the big and tiny details right, tell compelling stories, and collaborate to bring it all together.

View Resume

Hello! I'm a design professional with over 20 years experience in the digital space. My passion is creating beautiful, user-centered design by using customer data and testing to inform decision making. I aim to get both the big and tiny details right, tell compelling stories, and collaborate to bring it all together.

My professional career began in the agency world, designing for an array of clients. At Resource Interactive (now part of IBM iX), I eventually lead a variety of creative projects and managed a team of designers.

After about 10 years in the agency space, I decided to jump to the other side – the “client” side – of the fence. Moving from Ohio to Wisconsin, I landed at Lands' End as an in-house Creative Manager.

After a few years in Wisconsin, I decided a change of scenery was in order. An opportunity presented itself in Seattle, where I was brought on as a Senior User Interface Designer at Recreational Equipment Incorporated (REI) in their Digital group.

In 2017, I joined Brooks Running as a Senior Interaction Designer. My primary focus is improving the user experience of our online storefront through thoughtful design, usability testing, and research.

In my spare time, I enjoy traveling, exploring my city, and taking long walks with my dog, Hugo. As a creative outlet, I also design art prints for my online shop.


Senior Interaction Designer, Digital Products at Brooks Running

2017 – Present Seattle, Washington

Focused on creating user-centric, on-brand digital experiences for our digital storefront. Provided direction to internal teams and external vendors for a comprehensive site-wide redesign and follow-up usability study. Completed extensive hands-on design work and usability research for a complete relaunch of our checkout experience, extending existing styles and documenting new design patterns.

Senior User Interface Designer at Recreational Equipment, Inc.

2013 – 2017 Seattle, WA

Tasked with defining and designing functional improvements to the REI.com experience, including acting as design lead for a comprehensive, responsive site redesign. Advocate for creative ideation and user-focused experiences, working closely with various agile teams to foster relationships across the creative discipline and wider organization. Also involved in usability testing as well as mentoring members of the design team.

Creative Manager at Lands' End Inc.

2011 – 2013 Madison, WI

Worked on a variety of projects to enhance the user experience across landsend.com. Overhauled site navigation, created new brand and seasonal executions, lead future concepting team, and designed prototypes for user testing. Evolved the overall visual aesthetic of our online experience, establishing visual and functional guidelines for the digital creative team.

Art Director, Senior Designer at Resource Interactive (now IBM iX)

2006 – 2011 Columbus, OH

Conceived, directed, and designed interactive experiences for global brands at AdAge Top 10 agency. Tasked with guiding creative teams to create compelling digital retail and commerce design. Also involved with strategic development, forging client relationships, and directing social media design and tactics. Managed and developed creative direct reports.

Senior Designer, Designer at Hyperquake

2003 – 2006 Cincinnati, OH

Senior member of interactive group in multidisciplinary organization (including interactive and print teams). Designed award-winning web sites, interactive promotional campaigns, games and other digital products for media, corporate and B2B clients.

Designer at U.S. Digital Partners

2003 Cincinnati, OH

Primary designer in start-up environment. Tasks included site planning, interface design, and template development.

Internship at Warner Bros.

2001 New York, NY

Designed and developed various assets for the studio’s online presence, including design and animation for film web sites.


Bachelor of Science in Design at University of Cincinnati

1998 – 2002 Cincinnati, OH

School of Design, Architecture, Art and Planning
Digital Design program


Burton, Chicos, Brooks Running, Crutchfield, Deloitte, DSW, Guess, HBO, HP, HGTV, The Home Depot, Kohl's, Kroger, Lands' End, L.L. Bean, The Limited, Loblaws, Lord & Taylor, Merrell, NetJets, REI, Restoration Hardware, Shaw Industries, Tecmo, Victoria's Secret, Walmart, Warner Bros.


User Interface DesignUser Experience DesignResponsive Web DesignCreative DirectioneCommerceUsability StudiesPrototypingStyle GuidesCollaborationMentoringClient ManagementResource ManagementVendor Relationships


SketchAdobe PhotoshopAdobe IllustratorInVisionUsertesting.comZeplin