Michael Grace / Designer

Michael Grace

Senior Product Designer 

Seattle, Washington

Download resume (PDF)


I'm a design professional with over 20 years of experience in the digital space. My passion is creating beautiful, user-centered design by using customer data and testing to inform decision making. I aim to get both the big and tiny details right, create compelling experiences, and collaborate to bring it all together.

My professional career began in the agency world, designing for an array of clients at handful of small and medium-sized agencies. At Resource Interactive (now part of IBM iX), I led a variety of creative projects and managed a team of designers, focusing primarily on eCommerce clients.

After about 10 years in the agency space, I decided to jump to the other side—the “client” side—of the fence. Moving from Ohio to Wisconsin, I landed at Lands’ End as an in-house Creative Manager.

After a few years in Wisconsin, I decided a change of scenery was in order. An opportunity presented itself in Seattle, where I was brought on as a Senior Interaction/UI Designer at REI. I had an awesome time, further expanding my eCommerce knowledge while getting to know the beauty of the Pacific Northwest.

Most recently, I joined the Seattle office at Groupon and work daily on UI and feature improvements for our Merchant platform. I'm excited to design and launch new features for our business owners across web, iOS, and Android platforms.

In my spare time, I enjoy traveling, exploring my city, and taking long walks with my dog, Hugo. As a creative outlet, I also design abstract art prints and other goods for my online shop.


Senior Product Designer at Groupon

September 2019 – Present · Seattle, WA

Key designer on high-profile efforts across the merchant platform to better serve business owners by allowing easy management of their Groupon campaigns. Creating modernized, self-serve tools across web and native app experiences. Responsibilities include research, wireframing, prototyping, high-fidelity final deliverables, and creative oversight during technical delivery.

Senior Interaction Designer at Brooks Running

April 2017 – September 2019 · Seattle, Washington

Focused on creating user-centric, branded digital experiences for a digital storefront. Provided direction to internal teams and external vendors for a comprehensive site-wide redesign and follow-up usability study. Completed extensive hands-on design work and usability research for a complete relaunch of our checkout experience, extending existing styles, and documenting new design patterns.

Senior User Interface Designer at Recreational Equipment, Inc.

October 2013 – April 2017 · Seattle, WA

Tasked with defining and designing functional improvements to the REI.com experience, including acting as design lead for a comprehensive, responsive site redesign. Advocate for creative ideation and user-focused experiences, working closely with various agile teams to foster relationships across the creative discipline and wider organization. Also involved in usability testing as well as mentoring members of the design team.

Creative Manager at Lands' End

October 2011 – October 2013 · Madison, WI

Worked on a variety of projects to enhance the user experience across landsend.com. Overhauled site navigation, created new brand and seasonal executions, lead future concepting team, and designed prototypes for user testing. Evolved the overall visual aesthetic of our online experience, establishing visual and functional guidelines for the digital creative team.

Art Director, Senior Designer at Resource Interactive (now IBM iX)

2006 – 2011 · Columbus, OH

Conceived, directed, and designed interactive experiences for global brands at AdAge Top 10 agency. Tasked with guiding creative teams to create compelling digital retail and commerce design. Also involved with strategic development, forging client relationships, and directing social media design and tactics. Managed and developed creative direct reports.

Senior Designer, Designer at Hyperquake

2003 – 2006 · Cincinnati, OH

Senior member of interactive group in multidisciplinary organization (including interactive and print teams). Designed award-winning web sites, interactive promotional campaigns, games and other digital products for media, corporate and B2B clients.

Designer at U.S. Digital Partners

2003 · Cincinnati, OH

Primary designer in start-up environment. Tasks included site planning, interface design, and template development.

Internship at Warner Bros.

2001 ·New York, NY

Designed and developed various assets for the studio’s online presence, including design and animation for film web sites.