Michael Grace

  • Interactive Art Direction, Design, and Management
  • Seattle, WA

View Resume

I'm a design professional with over 15 years in the interactive industry. I love to create beautifully compelling, understandable, and approachable design. I also value the use of real user data to inform my design decisions.

After about 10 years in the agency world (leading creative projects and managing a team of designers), I decided to try life on the other side of the career fence. Trekking from Ohio to Wisconsin, I designed interactive e-commerce experiences at Lands' End as an in-house Creative Manager.

In 2014 I needed a new adventure. Luckily, an opportunity presented itself in the Pacific Northwest. I took off for Seattle, where I was brought on as a Senior User Interface Designer at Recreational Equipment Incorporated (REI) in their Digital group.

Most recently, I joined Brooks Running as a Senior Interaction Designer. My main focus is improving user experience of our online storefront with thoughtful design, usability testing, and user research.


Senior Interaction Designer at Brooks Running

2017 – Present Seattle, Washington

Senior User Interface Designer at Recreational Equipment, Inc.

2013 – Present Seattle, WA

Tasked with defining and designing functional improvements to the REI.com eCommerce experience, including acting as design lead for a comprehensive, responsive site redesign. Advocate for creative exploration and user-focused experiences, working closely with various agile teams to foster relationships across the creative discipline and wider organization. Very involved in usability testing and research as well as mentoring members of the design team.

Creative Manager at Lands' End Inc.

2011 – 2013 Madison, WI

Worked on a variety of projects to enhance the user experience across landsend.com. Overhauled site navigation, created new brand and seasonal executions, lead future concepting team, and designed prototypes for user testing. Evolved the overall visual aesthetic of our online experience, establishing visual and functional guidelines for the digital creative team.

Art Director, Senior Designer at Resource Ammirati, an IBM Company

2006 – 2011 Columbus, OH

Conceived, directed, and designed interactive experiences for global brands at an AdAge Top 10 agency. Tasked with guiding creative teams to create compelling digital retail and commerce design. Also involved with strategic development, forging client relationships, and directing social media design and tactics. Managed and developed creative direct reports.

Senior Designer, Designer at Hyperquake

2003 – 2006 Cincinnati, OH

Senior member of interactive group in multidisciplinary organization (including interactive and print teams). Designed award-winning web sites, interactive promotional campaigns, games and other digital products for media, corporate and B2B clients.

Designer at U.S. Digital Partners

2003 Cincinnati, OH

Primary designer in start-up environment. Tasks included site planning, interface design, and template development.

Internship at Warner Bros.

2001 New York, NY

Designed and developed various assets for the studio’s online presence, including design and animation for film web sites.


Bachelor of Science in Design at University of Cincinnati

1998 – 2002 Cincinnati, OH

School of Design, Architecture, Art and Planning
Digital Design program


Burton, Chicos, Crutchfield, Deloitte, DSW, Guess, HBO, HP, HGTV, The Home Depot, Kohl's, Kroger, Lands' End, L.L. Bean, The Limited, Loblaws, Lord & Taylor, Merrell, NetJets, REI, Restoration Hardware, Shaw Industries, Tecmo, Victoria's Secret, Walmart, Warner Bros.


Interactive DesignArt DirectionUser ExperienceeCommerceSocial MediaPrototypingStyle GuidelinesCollaborationMentoringResponsive DesignMobile DesignClient ManagementResource ManagementTeam Building