Michael Grace / Designer

Role

Creative Manager

& Designer


For

Lands’ End


Date

2013


Type

eCommerce / Web


Holiday Gifting Experience



Collaborating directly with site merchants and creative leaders, I designed the user experience and directed product photography for a gifting campaign that featured dozens of items, multiple pages, and a complex marketing schedule.


The gifts menu provided a jumping-off point for an experience threaded throughout the site.


The gift shop landing page provided recommendations for all types of people.


Gifting opportunities were woven throughout various product categories.

A variety of assets and placements I art directed and designed.