The old site was dated, and more importantly, not responsive.
I worked closely with the agency to develop a simplified, activity-based navigation and a more photographic, editorial design presentation that works responsively.
Sample category-level hub page from the agency. Note the visual connection between navigation and editorial content.
I guided the design team in adapting the agency-provided designs into an extensible system of styles that could work across all responsive breakpoints.
Real-life branded page I designed post-launch using the new design system elements.