Examples of Redesigned Experience
I worked closely with the agency to develop a simplified, activity-based navigation and a more photographic, editorial design presentation that works responsively.
Sample category-level hub page from the agency. Note the visual connection between navigation and editorial content.
Interpretation + Execution
One of my key responsibilities was leading the creation of a brand new elemental design system. That guide extended and revised most aspects of the initial agency-provided concepts. It documenting new visual UI elements, ranging from typography standards to button and link styles (among many other things). Our development team used the visual guide to create a global code pattern library currently used across the entire site.
I guided the design team in adapting the agency-provided designs into an extensible system of styles that could work across all responsive breakpoints.
Real-life branded page I designed post-launch using the new design system elements.